BTI360
Logo design
Brand development
Brand strategy
Brand consultation
Brand system
Environmental design
Illustration
Graphic standards
Group Facilitation
Challenges
BTI360 is a software development agency located outside of Washington D.C. They were making significant changes as a company that were not being properly reflected in their visual expression. I worked with their leadership team to identify core brand attributes, values and a big idea before moving into visually expressing those thing in a compelling and distinct way.
The big challenges they faced included being able to recruit top development talent and make a presence in the corporate community of Reston, VA where they had just signed a lease on a new 30k sq. ft. office space.
The marketing department was looking for a robust system to be able to apply and elevate their numerous communication and environmental touch points. After the initial logo and brand standards were completed I moved to working with their team and the architecture firm to infuse the space with BTI360’s new visual expression.
Outcomes
BTI360 is a modern/relevant development agency with all the capabilities to help you succeed.
BTI360 celebrates and invests in a company culture that’s aimed at ensuring every employee thrives in both their work and their person.
“Your commitment to your culture is your secret sauce.”
Before
After
Vinyl for glass partition walls in common areas
Vinyl for glass partition walls
Pattern for main conference/meeting space
Pattern for main common area and elevator lobby
Pattern for huddle room wall
Pattern for executive conference rooms
Core behaviors mural for huddle room
Exec Conf. Rm Glass Wall
Private Office Glass Wall
Privacy Wall
Elevator Entrance/Exit Lobby
Exterior signage