Gritworks Athletics

Naming

Logo design

Brand development

Brand strategy

Brand consultation

Brand system

Environmental design

Graphic standards

Group Facilitation

Gritworks is a training gym focused on empowering athletes at every stage to pursue their full potential. Many of the athletes that train with Gritworks go on to play various levels of college and professional sports.

I worked with Gritworks in the very early days of their existence to help facilitate the naming, values/mission, visual brand identity, and environmental graphics for the training space. We worked to figure out ways to send the visual language and values throughout the entire space and into every experience.

Since that time, Gritworks has established itself as the premier destination in the community for athletes that want to achieve more in their given sport. It’s this spirt that defines the heart and soul of Gritworks and their coaches. 6+ years later, the business is thriving, their reputation is stellar, and the walls are filled with stories of growth and achievement. Every senior athlete that moves on signs their name on the motto that wraps around the training facility. This is one of the ways that Gritworks lives the brand, and the athletes experience it.